About

I’m Gabriel Filippa, a brand storyteller and content strategist with over a decade in publishing. Currently Features Editor at Sneaker Freaker, I’ve built campaigns and branded content with Nike, adidas, New Balance, Jordan Brand, ASICS, and G-SHOCK.

I turn deep research into multi-channel storytelling that connects with audiences and delivers measurable results – from fast-turnaround launches and editorial features to campaign toolkits and retail activations. I’ve also led and edited book projects for Nike and New Balance, and contributed to major titles with TASCHEN (The Ultimate Sneaker Book) and Phaidon (World’s Greatest Sneaker Collectors).

My work builds authentic connections between people and brands, translating credibility into cultural relevance and engagement.