For nearly three decades, Gino Iannucci has made the hard look easy and the simple look sublime. Now, the Long Island enigma with the mystical push brings that same low-key mastery to the ASICS Leggerezza FB – a silhouette as timeless as Gino's vi
It’s a no-brainer for ASICS Skateboarding. The Japanese sportswear giants have been carefully carving out their skate program over the past few years, taking a deliberate approach that leans on heritage silhouettes, performance tech from their runni
That timing wasn’t accidental. Skateboarding’s debut at the Tokyo 2020 Olympic Games put the sport front-and-centre in ASICS’ own backyard, and the brand saw a rare opportunity to enter the category with both authenticity and a home-field advantage.
The partnership between skate veteran Iannucci and ASICS began, fittingly, without fanfare. In 2020, Gino wasn’t even looking for a new sponsor. ‘I was skating $20 slip-ons from Target,’ he laughs – basic canvas, boat-shoe style. The kind you’d wear
When Football Meets the Freezer
Indoor football silhouettes have a deep history in skateboarding. Long before purpose-built skate shoes became the norm, riders gravitated toward low-profile indoor styles for their slim fit and precise board feel. The Leggerezza carries that tradit
The Leggerezza’s cosy fit, low profile, and featherweight build live up to its name – ‘leggerezza’ means ‘lightness’ in Italian – and match Gino’s effortless, almost weightless skating style. ‘The toe box sits right above your toes – no extra space
That same understated precision carried into the launch itself – no velvet ropes, no influencer stampede, just a tight 100 heads in the know. ASICS and Gino set up shop at Café Belle on Mulberry Street, a cozy Lower Manhattan hideout with family tie
Patience Is Power
The Leggerezza FB isn’t another canned sneaker – it’s proof that ASICS are serious about playing the long game in skate. They’ve brought in a rider whose career is defined by taste and restraint, revived a heritage silhouette with deep crossover app
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